Emporio Armani


One of the first fashion diffusion lines in the market, Emporio Armani established Giorgio Armani the man as a pioneer in this now-widespread retail phenomenon. Just as his designs revolutionised both menswear and womenswear in the mid-Seventies –the Italian designer is widely credited with feminising the former while introducing a masculine touch to the latter – the prescient fashion Svengali knew even back then that the only means to reach out to a wider audience was to introduce a younger bridge line that doesn’t compromise on quality and the brand’s DNA.