Mostly Heard Rarely Seen


To empower Japan’s youth to focus less on superficiality and more on creativity is the starting point for Japanese label, Mostly Heard Rarely Seen. While its designer, Thomas “Tomakira’ Li, is somewhat of an enigma, refusing to give interviews and famously sporting a mask in public, the label has gone from strength to strength, with fans of the label falling for its easy luxury. Inspired by the streetwear looks found in Hong Kong and Japan, the innovative designs include patchwork jeans and reconstructed jackets.


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