P.A.M.

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Despite its founders, husband and wife Misha Hollenbach and Shauna Toohey’s aversion to commercialism, Perks and Mini (P.A.M) is an amazing success story. It was recently named the most important brand in the world by London’s Tate Modern Museum’s Chris Dercon, who has since purchased several archive pieces for the museum. With their quirky and graphic-driven style, it’s their clever use of unique detailing and subtle, surprising tailoring that make sure this is one brand destined to carry on making headlines for a very long time ahead.

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