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Boys! God knows we love ‘em. And so does Simon Porte Jacquemus. His long-awaited debut menswear collection centres around the gadjo — a term used to describe a boy in the South of France, where the designer hails from.

Far from being any ordinary boy, the gadjo is a sort of Mediterranean boy “with a solar energy,” dressed in ultra sensual yet masculine silhouettes. Think white cotton boxers at the beach, button down shirts with intricate Matisse-esque floral prints, and knee-length shorts with a hint of utilitarianism. A look that characterises a genuine casual cool. It’s sprezzatura, but not in the suit-and-tie form commonly associated with the term.

During the heat of the summer, the gadjo captures and redistributes the season’s genial vibes with his relaxed and confident charm. His solar energy warmly embraces you with his smile. If the gadjo were to appear in a painting, it would be in David Hockney’s The Sunbather. A vibrant image of vitality. 

Looking at his honeyed, bronze complexion and physique like Michelangelo’s David, it’s easy to reduce his qualities to a merely physical one, but this isn’t a crude celebration of masculinity, which Jacquemus is resolutely clear about. Equally as important are his spiritual and mental stance. 

As temperatures rise around the world, and that itch to revel in the warm weather grows ever so prominent, it might not be a bad idea to start channeling your inner gadjo. And getting the look is only a step towards radiating that certain solar energy.

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